The Human Factor is the unspoken way we respond to each other. We make judgments quickly and then decide whether we are going to listen.
Audiences and clients are continually responding to what we say, even though they don’t say a word. That’s why, before you present, you should develop clear reasons why you are talking and why your audience should listen.
If you do not regularly give your audience a reason to listen and you leave it up to them, they will probably stop listening. The most crucial element of keeping attention is the self-interest of your audience. How you relate your message to the self-interest of the audience will determine how well and how long you hold the audiences’ attention. I call this the “Human Factor” in presenting. The “Human Factor” – it can kill an excellent presentation.