SIMILAR TO CUSTOMER SERVICE ANALYSIS

Just as you would examine the needs of your clients, you should examine the expectation of your audience.

AUDIENCE STRATEGIES

  • What do they expect from your presentation?
  • Are they a motivated or unmotivated audience?
  • Research and ask questions about your audience.
    Who are they?
  • What is their level of understanding of your subject matter?
  • What do you expect from your audience?
  • What do you want your audience to feel or do?
  • What role are you supposed to play in the overall
    presentations that are being given?

USE AUDIENCE EXPECTATIONS TO

  • Highlight your subject matter
  • Surprise your audience
  • Immerse your audience in your subject matter